120+

Qualified Leads for a Luxury Interior Firm in 90 Days

3X

Project Conversions via Instagram + Meta Ads

40%

increase in Instagram engagement, enhancing brand visibility and audience interaction.​

Eleganza Design: Elevating Luxury Interiors Through Strategic Digital Marketing

Industry: Interior Design
Services: Lead Generation Ads, Social Media Marketing
Location: Pune, Maharashtra
Engagement Period: Nov 2024 – March 2025

Social Palette Best Digital Marketing Agency in Pune

Background

Eleganza Design, a premier interior design firm based in Pune, specializes in crafting bespoke residential spaces that exude luxury and sophistication. With a vision to expand their clientele in Pune and Mumbai, they sought to enhance their digital presence and generate high-quality leads.

Challenges

  • Limited Digital Footprint: Despite a strong portfolio, Eleganza lacked a robust online presence, making it challenging to attract potential clients through digital channels.

  • Ineffective Lead Generation: Traditional marketing efforts were not yielding the desired quality or quantity of leads.

  • Low Social Media Engagement: Their social media platforms had minimal engagement, limiting brand visibility and outreach.

Strategy & Execution

To address these challenges, we implemented a comprehensive digital marketing strategy:

  1. Targeted Meta Lead Ads: Developed and executed lead generation campaigns on Meta platforms, focusing on high-net-worth individuals in Pune and Mumbai.​

  2. Optimized Landing Pages: Designed high-converting landing pages integrated with WhatsApp to facilitate seamless communication and prompt responses to inquiries.​

  3. Engaging Social Media Content: Curated and posted three reels and three carousel posts weekly, showcasing Eleganza’s past projects, design processes, and client testimonials to build credibility and engagement.​

Results

Interior Design lead Generation | Social Palette Digital Marketing Agency Pune
Website development company in Pune

  • Lead Generation: Acquired over 220+ qualified leads within two months, surpassing initial targets.

  • Project Conversion: Secured five new projects, each averaging a ticket size of ₹7.5 lakhs, indicating a strong return on investment.

  • Social Media Growth: Achieved a 40% increase in Instagram engagement, enhancing brand visibility and audience interaction.

Conclusion

Through a strategic blend of targeted advertising and compelling social media content, Eleganza Design successfully expanded its digital footprint, attracted high-quality leads, and converted them into substantial projects. This case exemplifies the impact of tailored digital marketing strategies in the luxury interior design sector.

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