150+

Leads Generated per Month

15-20

Calls from Organic Growth of SEO

Quirk & Comfort Studio Interior Design Case Study: Premium Branding & Lead Generation Success

How Social Palette Built a High-Quality Lead Engine for a Pune-Based Interior Design Brand.

Brand Background

Quirk & Comfort Studio is a Pune-based interior design firm led by a founder with 15+ years of experience in residential and commercial interiors. While the expertise and design quality were strong, the brand lacked a structured digital presence to showcase its work and generate consistent, qualified enquiries.

Social Palette partnered with Quirk & Comfort Studio to build a premium digital ecosystem that not only reflected the brand’s experience but also delivered predictable monthly leads through website development, SEO, social media, and paid lead generation.

The Challenge: Strong Expertise, Weak Digital Foundation

Before working with Social Palette, Quirk & Comfort Studio faced several key challenges:

  • ❌ No professional website to present portfolio during client meetings

  • ❌ Inconsistent social media presence that didn’t reflect premium design quality

  • ❌ No structured lead generation funnel

  • ❌ Manual follow-ups consuming the founder’s time

  • ❌ Unpredictable flow of interior design enquiries

The goal was clear:
build a premium brand presence and a reliable system for generating high-quality residential interior leads.


 

Our Solution: Building a Complete Digital Growth Engine

1. Interior Design Website Development & Positioning

We designed and developed a presentation-ready interior design website that works like a digital pitch deck:

  • Clear brand vision, values, and expertise

  • Portfolio segmented into residential, commercial, and renovation projects

  • Clean, modern, and premium UI for high-end clients

  • Easy navigation for faster decision-making

The website is now actively used during client meetings and pitches, significantly improving conversion confidence.


2. Premium Social Media Identity for Interior Design Brand

To highlight the founder’s 15+ years of industry experience, we created a refined and authoritative social media presence:

  • Minimalistic and premium visual layouts

  • Expertise-driven content (design insights, tips, POVs)

  • High-quality project showcases

  • Storytelling around site progress and client journeys

This positioned Quirk & Comfort Studio as a trustworthy and experienced interior design brand in Pune.


3. SEO Implementation for Consistent Organic Enquiries

With ongoing interior design SEO optimisation:

  • The website started ranking for relevant interior design keywords

  • The brand now receives 15–20 organic enquiry calls per month

  • Enquiries are coming without paid ads, purely through search visibility

SEO created a strong long-term lead foundation for the business.


4. High-Quality Interior Design Lead Generation

Using targeted Meta ads and strategic audience mapping:

  • 150+ quality interior design leads generated every month

  • Leads filtered based on:

    • Budget

    • Requirements

    • Location

    • Project timeline

This ensured only serious prospects entered the sales pipeline.


5. Complete Lead Nurturing & Calling Support

To reduce the founder’s operational workload, Social Palette implemented Viwide Calling Hub support:

  • Lead calling and qualification

  • Follow-ups and reminders

  • Meeting scheduling

The founder now focuses only on final meetings and closing projects — not chasing leads.


 

Results: Measurable Growth & Streamlined Operations

  • 15–20 organic enquiry calls per month via SEO

  • 150+ high-quality interior design leads per month

  • ✅ Strong, premium digital brand identity

  • ✅ Streamlined lead management and follow-ups

  • ✅ Founder’s time freed for design execution

Conclusion: A Predictable Digital Growth System for Interior Designers

Quirk & Comfort Studio now operates with a complete digital engine:

  • Professional interior design website

  • Strong SEO visibility

  • Consistent monthly leads

  • Done-for-you lead nurturing system

This allows the founder to focus on what matters most — creating exceptional interior spaces, while Social Palette drives growth in the background.

Want Similar Results for Your Interior Design Business?

Social Palette Helps to
Luxury Interior Design & Architectural Studios
Hospitality, Resorts & Premium Leisure Properties
Fast-Moving Consumer Goods (FMCG) Enterprises
E-Commerce & Digital Retail Brands
High-Growth Direct-to-Consumer (D2C) Businesses

Frequently Asked Questions (FAQ)

They receive 150+ qualified interior design leads per month through paid ads and SEO.

 

Yes, SEO generates 15–20 organic enquiry calls per month for Quirk & Comfort Studio.

 

Yes, we specialise in website, SEO, and lead generation for interior designers and studios.

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