120+

Qualified Leads for a Luxury Interior Firm in 90 Days

3X

Project Conversions via Instagram + Meta Ads

40%

increase in Instagram engagement, enhancing brand visibility and audience interaction.​

MOJO Unisex Salon – Case Study

Building a Premium Digital Identity & Driving Real-World Growth Through Integrated Marketing

Brand Background

MOJO Unisex Salon has been a trusted, well-known salon in Pune’s Baner area for over 14 years.
 Despite their strong offline presence, they lacked:

  • A complete digital footprint
  • A modern website
  • SEO visibility across surrounding premium neighborhoods
  • A premium, cohesive social media identity

Their primary requirement when approaching Social Palette was clear:
 Build a strong digital presence across all platforms to match their premium in-salon experience.

Challenge

MOJO’s challenge was specific yet multi-layered:

  • They served a premium and elite clientele, so their digital identity had to reflect class, luxury, and trust.
  • Their existing digital presence was fragmented and did not convert into appointments.
  • They needed visibility across Pune, Baner, Aundh, Balewadi, and surrounding premium locations.
  • Most importantly, the brand’s digital assets needed to drive walk-ins and appointment calls organically.

The goal was not just cosmetic digital marketing—it was a performance-driven transformation.

Market Scenario

The salon and grooming category in Pune is competitive:

  • New-age salons use aggressive social media and influencer marketing.
  • Premium customers choose salons based on experience, ambience, hygiene, and online reputation.
  • Search-driven discovery is high—customers look for “Best Salon in Baner,” “Unisex Salon Aundh,” etc.
  • Elite customers prefer brands that look modern, minimal, and quality-first.
  • Launching a new branch requires hyperlocal visibility and strong neighborhood-level marketing.

To stay ahead, MOJO needed a digital footprint aligned with premium global salon standards.

Our Take

We approached MOJO with a full-stack digital + on-ground marketing strategy to deliver both visibility and conversions.

1. Website Development & SEO Dominance

We built a sleek, modern, SEO-optimized website:
 www.mojoworld.in

  • Designed to reflect luxury and sophistication

  • Fully responsive, fast, and appointment-focused

  • Strategically optimized for keywords across: Pune, Baner, Aundh, Balewadi

Outcome:
 MOJO began receiving organic walk-ins, inquiry calls, and appointment bookings directly from search visibility.

2. Premium Social Media Identity

Understanding the elite target audience, we curated a visual identity using black & white minimalism—clean, modern, premium.

Our monthly content strategy covered:

  • Testimonials

  • Customer experience moments

  • Ambience + interiors

  • Product highlights

  • Staff and team culture

  • Influencer visits

  • Promotion of premium grooming services

Every post was crafted to reflect the salon’s quality and lifestyle appeal.

3. Brand Awareness Ads with Emotional Targeting

To attract MOJO’s premium audience, we ran monthly brand awareness ads focusing on:

  • Urgency (“Salon slots filling fast”)

  • Grooming needs

  • Luxury experience

  • Proximity to their location

These ads helped reach relevant customers in surrounding upscale areas.

4. Launching MOJO’s 3rd Branch – 360° Activation

With the strong digital brand foundation, MOJO expanded successfully to Viman Nagar, Pune.

We executed full launch support across:

Digital Marketing
  • Hype-building campaigns

  • Influencer visits

  • “Meet MOJO in Viman Nagar” awareness ads

BTL Marketing
  • Van branding across Viman Nagar hotspots

  • Lift branding in residential & commercial complexes

  • Newspaper insertions for mass hyperlocal awareness

Model Collaboration Campaign

To introduce MOJO to the elite Viman Nagar crowd, we executed a 3-model grooming campaign that added aspiration and credibility.

This combined strategy created strong buzz and immediate customer flow.

Outcome

MOJO achieved measurable and visible results:

  • A premium digital identity matching its brand positioning
  • SEO rankings across Baner, Aundh, Balewadi, and Pune
  • Significant increase in organic inquiries and appointment calls
  • Strong social media engagement with high-quality audience
  • Successful launch of MOJO’s 3rd branch in Viman Nagar
  • Increased footfall driven by both digital marketing and hyperlocal BTL activities
  • Noticeable sales growth backed by smart, integrated marketing execution

Conclusion

MOJO Unisex Salon’s transformation showcases how a strong digital foundation—powered by strategic branding, SEO, social media, and hyperlocal activation—can elevate a premium salon into a modern, high-performing brand. By aligning their online presence with the luxury experience they deliver offline, MOJO not only strengthened its market positioning across Pune’s elite neighborhoods but also unlocked consistent walk-ins, appointment calls, and brand recall.

The successful launch of their 3rd branch in Viman Nagar further proves the effectiveness of an integrated digital + on-ground strategy. With a cohesive identity, strong visibility, and targeted marketing efforts, MOJO is now well-positioned for continued expansion and long-term leadership in Pune’s premium salon industry.

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