7 lakh+

hyperlocal reach within 30 days

15+

influencers introducing the brand through content

35%

increase in footfall post-launch

Hotel Parivar Hyperlocal Marketing Case Study: Driving Awareness & Footfall for a New QSR Franchise

How Social Palette Generated 7 Lakh+ Hyperlocal Reach & 35% Footfall Growth in 30 Days

Hotel Parivar is a well-known and trusted middle-class QSR brand, popular for its signature Kadhi Wada and Misal Pav. When the brand launched a new franchise in Moshi, Pune, the objective was clear — build instant hyperlocal awareness and drive walk-in footfall within a competitive food market.

Social Palette partnered with Hotel Parivar to design and execute a high-impact hyperlocal marketing strategy using influencer marketing and Meta ads to dominate visibility within a 5 km radius of the new outlet.

The Challenge: Building Immediate Visibility for a New QSR Outlet

Launching a food business in a new locality presents unique challenges, especially in a competitive QSR environment:

  • Food brands depend heavily on local recall and visibility

  • The Moshi area already had multiple QSR and food outlets

  • Customers needed to understand the food quality, pricing, and experience

  • Traditional word-of-mouth was not sufficient for early traction

  • The brand required fast and high-impact visibility before and after launch

Hotel Parivar’s challenge was simple yet critical:
stand out quickly and convert awareness into consistent footfall from nearby localities.

Market Scenario: Hyperlocal Competition in the QSR Food Segment

The local food and QSR market around Moshi is highly competitive:

  • New food joints open frequently, making recall difficult

  • Customers choose outlets based on popularity, reviews, and online presence

  • Hyperlocal social media marketing plays a key role in discovery

  • Influencer-driven food discovery is strong in Tier-1 cities like Pune

  • Brands with higher visibility gain early customer trials

To win attention, Hotel Parivar needed a focused hyperlocal marketing campaign combining influencer trust with paid reach.

Our Strategy: High-Impact Hyperlocal Marketing for QSR Launch

Social Palette designed a launch-focused hyperlocal awareness campaign with a clear goal — reach, recall, and footfall conversion.

1. Influencer Marketing for Local Food Buzz

We collaborated with 15+ local food influencers who:

  • Visited the outlet

  • Showcased food quality, ambience, and pricing

  • Highlighted Kadhi Wada and Misal Pav as signature dishes

  • Shared authentic reviews with Moshi-based audiences

This created trust, curiosity, and social proof among local food lovers and families.

2. Hyperlocal Meta Brand Awareness Campaigns

To dominate visibility within a strict 5 km radius, we executed:

  • Hyperlocal brand awareness ads

  • Geo-targeted campaigns focused on Moshi and nearby areas

  • Food-centric creatives highlighting value-for-money offerings

  • Consistent visibility before and after the launch

📈 Result:
In just 30 days, the campaign delivered 7 lakh+ hyperlocal reach, significantly improving local recall.

3. Consistent Pre-Launch & Post-Launch Visibility

Our structured communication ensured:

  • Continuous engagement around food content

  • The brand stayed top-of-mind during launch weeks

  • Increased familiarity leading to higher walk-ins

  • Strong presence during peak discovery phase

This consistency played a major role in converting awareness into footfall.

Results: Strong Hyperlocal Reach & Footfall Growth

The combined influencer + hyperlocal ads strategy delivered measurable business outcomes:

  • ✅ 7 lakh+ hyperlocal reach within 30 days

  • ✅ 15+ influencers introducing the brand

  • ✅ Strong recall within Moshi & surrounding 5 km radius

  • ✅ 35% increase in footfall post-launch

  • ✅ Faster acceptance among families and local food audiences

Marketing activities are ongoing to sustain long-term growth.

Conclusion: Hyperlocal Marketing That Converts Visibility into Footfall

Hotel Parivar’s Moshi franchise launch proves the power of a focused hyperlocal marketing strategy. By combining influencer-led food discovery with precise Meta ad targeting, the brand achieved rapid awareness, trust, and footfall growth.

With consistent digital visibility and authentic food storytelling, Hotel Parivar is now positioned as a preferred QSR choice in Moshi and can replicate this success across future franchise locations.

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Frequently Asked Questions (FAQ)

Hyperlocal marketing increases visibility within a specific radius, helping restaurants drive nearby footfall quickly.

 

Yes, food influencers build trust, curiosity, and faster customer trials, especially for new outlets.

 

 

Yes, the same hyperlocal model works for new restaurant launches and franchise expansions.

 

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