How MOJO Salon & Spa Transformed Their Digital Presence with SocialPalette

  • Industry: Salon & Spa (Wellness)

  • Objective: Wanted to rank on Baner and Balewadi, Get footfall growth digitally, Increase social presence, build real trust in local market. Rank on specific keyword positioning on Map

  • Location: Baner, Pune

  • Duration: 11 Months 

  • Services Used: Website Redesign, Branding, Photoshoot, Instagram Strategy

  • Result: +70% Increase in Appointment Bookings, Strong Local Brand Recall

The Challenge

MOJO Salon & Spa is a premium unisex salon located in Baner, Pune. They offer a luxurious experience but had no online presence—no website, outdated social, and inconsistent Instagram visuals.
Despite their high-quality service, they weren’t able to attract or retain upscale clientele online, and new customers often overlooked them in favor of better-branded competitors.

Their pain points included:

  • No website to showcase services or build credibility

  • Inconsistent social content and outdated visual branding

  • Low Google visibility for “luxury salon in Baner”

  • Difficulty competing with tech-savvy chains like Enrich or Toni & Guy

Our Strategy & Solution

We identified that the brand needed a complete digital makeover, aligning the salon’s real-world luxury with its online experience.

Our Approach:

  • Rebranded their visual identity with new fonts, colors, and logo polishing

  • Designed a premium-looking website focused on service clarity, gallery, and booking CTAs

  • Conducted a professional photoshoot to showcase the salon interiors and real services

  • Built an Instagram strategy with weekly luxury reels, transformation posts, and stories (with strategy of go-hold-go*)

  • Created Google My Business visuals for better local SEO impact

Execution – How We Did It

We broke the execution into 3 key phases over 3 months:

✅ Phase 1: Brand Identity Setup

  • Finalized fonts, luxury color palette (cream, gold, rose black)

  • Reworked their logo without changing its legacy shape

  • Shot high-quality photos of real stylists, client experiences, and spa interiors

✅ Phase 2: Website Design & Development

  • Used Figma to create a modern UI/UX layout

  • Developed in WordPress (mobile responsive, SEO-ready)

  • Sections included: Hero Video, Services Grid, Testimonials, Google Map, Booking CTA

✅ Phase 3: Instagram Content

  • Weekly reels: salon transformations, stylist intros, luxury vibe B-rolls

  • Story highlights: Pricing, Services, Offers, FAQs

  • CTA-based captions and WhatsApp link integration

Tools Used:
Figma, WordPress, Meta Business Suite, Photoshop, Illustrator, Canva Pro, Lightroom, Premiere Pro, After Effects, Pabbly, Zapier, WhatsApp API,

Results & Impact

In just 3 months, the brand experienced:

  • ✅ +70% increase in bookings (from walk-ins + website CTA + Instagram)

  • ✅ Ranked on Google Maps for “best salon in Baner Pune” ( top 15 keywords in local market )

  • ✅ Monthly increase in Instagram engagement (+500%)

  • ✅ Built a recognisable luxury brand that resonates with the local elite

“We finally look as premium online as we are offline. Clients now walk in saying they saw our website and fell in love with the vibe.”
— Founder, Mojo Salon & Spa

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