120+
Qualified Leads for a Luxury Interior Firm in 90 Days
3X
Project Conversions via Instagram + Meta Ads
40%
increase in Instagram engagement, enhancing brand visibility and audience interaction.
Eleganza Design Studio – Case Study
Launching a new interior brand with complete digital transformation and performance-driven lead generation
Brand Background
Eleganza Design Studio entered the market as a new interior design brand aiming to establish credibility and win premium residential projects in Pune and PCMC. The business owner approached Social Palette for a complete digital launch, including:
- Website development
- SEO
- Social Media Management
- Meta Ads & Lead Generation
They needed a strong foundation that could present their brand professionally and drive high-quality residential leads consistently.
Problem Statement
Being a new brand, Eleganza had several challenges:
- Zero digital presence
No website, no SEO, no social credibility. - High competition in Pune’s interior market
Competing against well-established agencies. - Need for quality, genuine residential leads
As a new brand, they had to quickly build a pipeline of high-value clients.
Requirement of quick execution
The owner wanted the website live within 10 days to start pitching immediately.
Solutions Delivered
1. Complete Dynamic Website in 10 Days
Social Palette delivered a fully functional, dynamic interior design website with:
- Service detailing
- Portfolio-ready sections
- Lead capture integration
- High-end design aligned with interior brand aesthetics
- SEO-structured pages for long-term visibility
The site was built to position Eleganza as a premium, trustworthy, and design-savvy brand.
2. SEO Setup for Organic Growth
We implemented core SEO foundations including:
- Keyword optimisation
- Technical SEO
- Local search optimisation (Pune + PCMC)
- Google Business Profile enhancement
This helped the brand gain visibility quickly and support organic lead flow.
3. SMM Strategy for Credibility & Brand Image
Social Palette curated a consistent social media identity reflecting:
- Premium interior aesthetics
- Project styling
- Client value messaging
- Design expertise
- Before/after transformations
- Testimonials and team stories
This helped create a trustworthy and modern digital brand.
4. High-Performance Meta Lead Generation
We ran performance-driven Meta ad campaigns focused on:
- Residential interior design
- Intent-based audiences
- Hyperlocal targeting for Pune & PCMC
- Continuous optimisation
Ad Spend (90 Days): ₹54,000
Total Leads Generated: 423 high-quality residential leads
Campaign Performance
Results Archived
✔ 3 Organic Closures in 5 Months
SEO + social media consistency brought real business without ad spend.
✔ 4–5 Major Closures Worth 15 Lakhs+ from Meta Leads
Strong targeting and quality ad strategy resulted in premium project conversions.
✔ 423 Leads in 90 Days from Ads
A strong flow of genuine home-interior inquiries from homeowners in Pune & PCMC.
✔ Premium Brand Identity Built from Scratch
In just 3 months, Eleganza became a recognised and credible interior brand.
Conclusion
Eleganza Design Studio’s digital launch showcases the power of:
- A strong website
- Focused SEO
- Strategic social content
- High-performing ads
- Consistent brand building
Within a short period, the brand transformed from zero digital presence to steady closures, premium leads, and a reliable sales pipeline, proving that smart digital foundations drive real business growth.
